Prasoon Joshi is an advertising copywriter, screenwriter, lyricist, columnist and a writer-poet. He was born on September 16, 1971 in Almora, Uttarakhand. His father D.K. Joshi was a PCS officer, who later became the Additional Director - Education. His mother, a lecturer in Political Science, also performed for All India Radio. Both his parents were expert vocalists and it is from them that he picked his interest in music.
Prasoon published his first book "Main Aur Woh - A Conversation with Himself" when he was only 17 years old and went on to publish two more books after that.
Prasoon holds a post graduate degree in Physics. He has also completed his MBA from the Institute of Management Technology, Ghaziabad.
Prasoon Joshi decided to make a career in advertising while pursuing his MBA and joined Ogilvy & Mather (O & M), Delhi in 1992 under the renowned ad-man, Piyush Pandey. He quit O & M after 10 years and in 2002, joined McCann-Ericsson. He became the Regional Creative Director in 2006 and by December, the same year, he was promoted as Executive Chairman for McCann Worldgroup India and Regional Creative Director, Asia Pacific.
He debuted as a film lyricist in Rajkumar Santoshi’s film "Lajja" in 2001, which was soon followed by Yash Chopra’s film, "Hum Tum" in 2004. Some of his other films are "Black" (2005), "Fanaa" (2006), "Rang De Basanti" (2006), "Taare Zameen Par" (2007), "Delhi 6" (2009), "Break Ke Baad" (2010), "Aarakshan" (2011), "Chittagong" (2012) and "Bhaag Milkha Bhaag" (2013). He was also the dialogue writer for the film "Rang De Basanti".
Prasoon has created a number of ad jingles like "Sach Dikhate Hai Hum" for NDTV India, "Abhi To Main Jawaan Hoon" for Safola, "Thanda Matlab" for Coca Cola and many others for brands like LG, Marico and Happydent.
Prasoon was chosen as the "Young Global Leader 2006" by the Forum of Young Global Leaders, which is an affiliate of the World Economic Forum. He was seen as a judge in the reality singing competition show "Dhoom Macha De" in 2007 on NDTV Imagine. He was the Cannes Jury Chairman in 2008 and in 2009, he was one of the 10 member Cannes Titanium and Integrated Jury 2009 at the Cannes Lions International Advertising Festival, 2009.
He has won several awards for his lyrics with "Taare Zameen Par" sweepin up National Film Award, Filmfare Award and Screen Award for Best Lyrics.
Prasoon is married to Aparna and has a daughter, Aishaanya.
Less..
